Website content: copy people find and read
Content serves two purposes: it brings people in from search and convinces them once they're already on the website. We write based on demand: first, we look at what your customers search for and how they search for it, then plan materials that address those queries and connect them to service pages so readers turn into requests.
We use AI as a drafting tool, but every piece goes through an editor and fact-checking. We don’t deliver copy that the business doesn’t recognize as its own.
What We Write
How we work
We build the keyword map and see which topics are already dominated by strong competitors and where we can reach the top. We create a quarterly content plan with priorities. For each piece: structure, draft, expert review by you or by our subject-matter editor, proofreading, formatting with tables, lists, and answers to questions, publication, and internal linking. After a month, we look at what people read and where requests come from, then adjust the plan.
The truth about AI
We use AI for drafts and structure because it speeds up the work several times over. But search engines and readers can easily spot empty, generic copy, so a person refines every piece: adding specifics from your practice, numbers, and examples, while removing vague language. We measure the result by traffic and requests, not character count.
What you get
How much does it cost
Article targeting a search query
- Request and competitor analysis
- Structure and copy: 8,000–12,000 characters
- Editing and fact-checking
- Meta tags and formatting
- Website publishing
Blog management
- Quarterly Content Plan
- Formatted articles
- Internal Linking to Services
- Cover images and markup
- Traffic Report
Content + SEO
- Everything included in blog management
- Service page copy
- Technical Optimization
- Keyword research
- Report on requests from search
A precise estimate after the brief. The scope of work, timeline, and price are fixed in the contract.
Frequently asked questions
How many articles does it take to see results
The first visits appear 4–8 weeks after publication. Noticeable traffic comes from consistency: at least four pieces of content per month for six months. One-off articles work, but more slowly.
We’re experts ourselves—we can provide the material
This is the ideal option: a 20-minute interview provides more specifics than hours of research. We turn the conversation into structured copy.
Do you write with AI
We use AI for the draft and structure, then an editor takes over. We fact-check the finished copy and make sure your business recognizes itself in it.
Can you order just the copy for service pages
Yes, that’s a separate task, priced by the number of pages. It usually comes bundled with development or an audit.
Describe it in a few words, and we'll get back to you within one business day with questions and a preliminary estimate.