A website for a beauty salon: chair bookings without phone calls
In the beauty industry, people choose a specific professional and book based on photos of their work: a client looks at the portfolio, prices, and availability. If booking requires a call, they go somewhere they can book in two taps. Online booking is not decoration—it is the salon’s checkout.
We know the industry: one of our clients is a barbershop where appointments grew to a week in advance after we set up geo-services. The salon mechanics are the same: the website, maps, and booking work as one system.
What does a salon website need
What you get
How we work
How much does it cost
Turnkey Landing Page
- Niche research and prototype
- Design that matches your brand
- Responsive layout and forms
- Analytics and CRM integration
- Basic SEO setup
Corporate website
- Structure for up to 10 pages
- Design system and USP development
- Service or product catalog
- Integrations: CRM, telephony, analytics
- SEO foundations and structured data
Website + SEO
- A new website or improvements to your current one
- SEO and Yandex Maps
- Avito and niche-specific SMM/VK
- Monthly request reporting
- Website growth based on a plan
A precise estimate after the brief. The scope of work, timeline, and price are fixed in the contract.
We’ve Solved Similar Challenges
- →Booking cost reduced from 3000 to 1100 RUB
- →+230% more bookings from local services
- →Top 3 in Yandex Maps for the area
- →+85% more direct bookings through the website
- →Dependence on aggregators reduced from 90% to 40%
- →Pages per session increased 2.4x
- →Search traffic share grew from 3% to 19%
- →+160% more high-intent visits to the booking page
- →JSON-LD structured data for the work catalog
Case study figures are approved by clients; details available on request
Frequently asked questions
Why have a website if you have Instagram and DMs
Social media doesn’t capture search demand for “manicure + neighborhood” and loses clients who don’t want to use DMs. A website with booking works around the clock and reaches your entire audience.
How much does a salon website cost
A website with services, stylists, and online booking from 60,000 rubles as an expanded landing page, or from 120,000 as a multi-page website.
We already use YCLIENTS
Great, we’ll embed your booking widget and connect it to the service and specialist pages: booking stays in the system you already use.
What should we photograph for the website
We’ll provide a checklist for photographing the specialists’ work, interiors, and team. Stock photos in the beauty industry are off-putting; audiences sense the substitution instantly.
Describe it in a few words, and we'll get back to you within one business day with questions and a preliminary estimate.