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HOSPITALITY BUSINESS

Website for a hotel: direct bookings instead of aggregator commissions

Every booking through an aggregator costs a hotel 15-25% in commission. Its own website brings that money back: a guest finds the hotel on a platform, checks the website, and if the site is convincing and booking is easy, books direct.

Our case study proves it: the Boutique Forest hotel increased direct bookings by +85%, reduced dependence on aggregators from 90% to 40%, and grew viewing depth by 2.4 times. We know what convinces guests to book direct.

View case studies
STRUCTURE

What turns a visitor into a guest

Rooms as a product
Each category gets its own page: photos, area, amenities, and date-based pricing.
Booking module
Date checks and online payments, synchronized with a channel manager: no overbooking.
Photos and atmosphere
Galleries that sell the feeling of a getaway: the core content of a hotel website.
Why Book Directly
A direct-booking bonus: late checkout, breakfast, or a better rate. It’s fair and it works.
Infrastructure and services
Restaurant, spa, transfers, activities: upsells start on the website.
How to get there
Directions, parking, transfers: answer questions before the call to the front desk.
WHY RDMN

What you get

Relevant case study
"Boutique Forest": +85% direct bookings, twice less reliance on aggregators.
Channel manager
Integration with management systems: calendars and prices stay synchronized everywhere.
Seasonal logic
Seasonal promotions and pricing plans are managed from the admin panel, with no developer needed.
Geo and maps
People search for hotels on maps, so we optimize listings and connect them to the website.
PROCESS

How we work

01
Brief and analytics
1-2 days
Goals, audience profile, and the structure of the future website
02
Prototype and messaging
2-3 days
Page prototypes and copy that answers the client's questions
03
Design
3-5 days
An approved design in your brand style
04
Development and integrations
5–10 days
A fast website with CRM, analytics, and working forms
05
Launch and SEO
from 7 days
A website and traffic working together, with the first requests in your CRM
BUDGET GUIDELINES

How much does it cost

Turnkey Landing Page

from 60,000 ₽
Launch in 14 days
  • Niche research and prototype
  • Design that matches your brand
  • Responsive layout and forms
  • Analytics and CRM integration
  • Basic SEO setup
Popular

Corporate website

from 120,000 ₽
Launch in 21 days
  • Structure for up to 10 pages
  • Design system and USP development
  • Service or product catalog
  • Integrations: CRM, telephony, analytics
  • SEO foundations and structured data

Website + SEO

from 90 000 ₽/mo.
Full-Service
  • A new website or improvements to your current one
  • SEO and Yandex Maps
  • Avito and niche-specific SMM/VK
  • Monthly request reporting
  • Website growth based on a plan

A precise estimate after the brief. The scope of work, timeline, and price are fixed in the contract.

PROJECT DATA

We’ve Solved Similar Challenges

HOSPITALITY BUSINESS
Boutique Forest Hotel
Result
  • →+85% more direct bookings through the website
  • →Dependence on aggregators reduced from 90% to 40%
  • →Pages per session increased 2.4x
MEDICINE
«Zdorovye+» Medical Center
Result
  • →Booking cost reduced from 3000 to 1100 RUB
  • →+230% more bookings from local services
  • →Top 3 in Yandex Maps for the area
AUTO BUSINESS
Auto service network
Result
  • →Search traffic share grew from 3% to 19%
  • →+160% more high-intent visits to the booking page
  • →JSON-LD structured data for the work catalog

Case study figures are approved by clients; details available on request

FAQ

Frequently asked questions

How much does a hotel website cost

A website with a room showcase and request form from 120,000 rubles, with online booking and payment from 180,000. The estimate depends on the number of rooms and integrations.

Which booking systems do you work with

We integrate with popular channel managers and booking modules through their APIs and widgets. We will discuss your system during the briefing.

Will we get overwhelmed with overbooking

No, that is exactly what synchronization is for: the website calendar is connected to the channel manager, and rooms are closed on all platforms at the same time.

Should we leave aggregators altogether

No, platforms are the storefront and the traffic source. The website’s job is to convert part of that traffic into direct bookings without commission, as in our case study.

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