A website for a clinic: patients book appointments instead of calling to “ask”
A medical website sells trust: a patient arrives with a problem and anxiety and leaves with an appointment only if the website answers three questions: who will I see, how much will it cost, and why here? We build every block around those answers.
Our medical case study: Health+ Center reduced the cost per appointment to RUB 1,100 instead of RUB 3,000 and increased appointments from geo-services by 230%. The system works through the right service pages, doctor profiles, and Yandex Maps.
Medical website structure
Why healthcare businesses need a website and maps working together
Patients search for “clinic near me” and “doctor + area”: without optimized Yandex Maps listings, a website loses half of its demand. We set up branch listings, link them to service pages, and manage reviews. Geo services in our medical case study delivered +230% more appointments.
What you get
How we work
How much does it cost
Turnkey Landing Page
- Niche research and prototype
- Design that matches your brand
- Responsive layout and forms
- Analytics and CRM integration
- Basic SEO setup
Corporate website
- Structure for up to 10 pages
- Design system and USP development
- Service or product catalog
- Integrations: CRM, telephony, analytics
- SEO foundations and structured data
Website + SEO
- A new website or improvements to your current one
- SEO and Yandex Maps
- Avito and niche-specific SMM/VK
- Monthly request reporting
- Website growth based on a plan
A precise estimate after the brief. The scope of work, timeline, and price are fixed in the contract.
We’ve Solved Similar Challenges
- →Booking cost reduced from 3000 to 1100 RUB
- →+230% more bookings from local services
- →Top 3 in Yandex Maps for the area
- →+85% more direct bookings through the website
- →Dependence on aggregators reduced from 90% to 40%
- →Pages per session increased 2.4x
- →Search traffic share grew from 3% to 19%
- →+160% more high-intent visits to the booking page
- →JSON-LD structured data for the work catalog
Case study figures are approved by clients; details available on request
Frequently asked questions
Where should a clinic without a website start
A website focused on 5–7 key services, plus properly configured Yandex Maps: that’s the minimum that already brings in patients. Expand the structure as you grow.
We have several branches. What should we do
Each location gets its own page with a map, doctors, and booking, plus separate listings in local services. Everything is managed centrally in one admin panel.
Can medicine be advertised
Yes, subject to advertising-law restrictions: disclaimers and bans on certain wording. We build the website to meet Yandex Direct moderation requirements from day one.
How much does it cost
A clinic website from 120,000 rubles, a service landing page from 60,000. Promotion integration from 90,000 per month. An exact estimate comes after the briefing.
Describe it in a few words, and we'll get back to you within one business day with questions and a preliminary estimate.