SEO for online stores
An online store is promoted not through its homepage, but through hundreds of categories and thousands of product pages. That's why SEO for an online store is primarily structural work: deciding which categories and filters should become standalone pages, how to avoid creating duplicates, and how to make a product page answer a “buy” query better than a marketplace listing.
We work with stores on 1C-Bitrix, WordPress with WooCommerce, OpenCart, and custom-built platforms. If the catalog has not been created yet, see online store development: we build the SEO-friendly structure in from the start.
What we do for your online store
How is an online store different from a services website
A services website has ten pages, and each one can be polished by hand. An online store has ten thousand, and the winner is the one whose templates work correctly: titles, descriptions, markup, and internal linking are generated by rules, not written manually. The second challenge is competing with marketplaces: you cannot beat them for broad queries, so we target the long tail, regional queries, and combinations like “product + attribute,” where marketplaces are weak.
What the first few months look like
Month one: catalog audit, keyword research, a structural plan, and high-impact technical fixes. Months two and three: template implementation, new filter landing pages, and category content. From month four onward, growth follows a schedule: we expand the keyword map, work on product pages and links, and report on organic traffic and orders—not rankings for the sake of rankings.
What you get
How much does it cost
Store audit
- Technical catalog audit
- Category-Based Keyword Research
- Competitor analysis
- Six-month plan
- Analysis call
Online store SEO
- Keyword research and structure
- Meta tag and markup templates
- Technical revisions
- Category content
- Report on orders from organic search
SEO + website improvements
- Everything included in promotion
- Developer hours per month
- New filter landing pages
- Improving product pages and the cart
- Analytics and Goals
A precise estimate after the brief. The scope of work, timeline, and price are fixed in the contract.
Frequently asked questions
How soon will orders start coming from search
The first changes appear after 2–3 months, with sustained growth after 4–6 months. If a store has many technical issues, the impact of fixing them can come sooner.
Is it worth competing with marketplaces
Not for broad queries. For specific keyword combinations, regions, and products with consultation, yes—and stores consistently win there.
Do you need access to the website
Yes, for technical fixes and templates. If you have your own developer, we hand off tasks to them and verify the result.
What if there are only 50 products
Then it’s closer to a services website, and standard SEO promotion will be a better fit: less expensive and without the templated part.
Describe it in a few words, and we'll get back to you within one business day with questions and a preliminary estimate.