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REDESIGN

A redesign that makes your website sell, not just look newer

A redesign is ordered when a website looks outdated, but the real problem usually runs deeper: slow loading, a poor mobile experience, generic copy, and requests bypassing the CRM. That’s why we start with an audit: what is actually keeping the website from selling, and how to fix the causes—not just the appearance.

The main redesign risk is losing search traffic. We preserve working page URLs, transfer the content, configure redirects, and roll out changes so rankings do not drop.

View case studies

How to redesign without losing traffic

First comes the audit: behavioral analytics, search traffic by page, speed, and errors. Then we prototype the new structure, keeping the URLs and keyword targeting of strong pages. The design and front end are updated, content is migrated and strengthened, and old URLs receive redirects. After launch, we compare rankings and behavior against the control points.

TYPICAL TASKS

What We Change Most Often

Outdated look
A new design in a current style while preserving brand recognition.
Poor mobile performance
We redesign pages for mobile, where most of the traffic comes from.
Low conversion
We reposition offers, proof points, and forms based on analytics data.
Slow loading
We optimize heavy scripts and images, targeting about one second.
WHY RDMN

What you get

Rankings stay in place
URLs, content, and redirects are migrated using a checklist, so traffic doesn’t drop.
Data-driven solutions
We make changes based on behavior analytics and click maps, not personal taste.
Phased launch
You can update it section by section without taking the live website offline.
No point of no return
The old version stays backed up until the new one is fully approved.
PROCESS

How we work

01
Brief and analytics
1-2 days
Goals, audience profile, and the structure of the future website
02
Prototype and messaging
2-3 days
Page prototypes and copy that answers the client's questions
03
Design
3-5 days
An approved design in your brand style
04
Development and integrations
5–10 days
A fast website with CRM, analytics, and working forms
05
Launch and SEO
from 7 days
A website and traffic working together, with the first requests in your CRM
BUDGET GUIDELINES

How much does it cost

Turnkey Landing Page

from 60,000 ₽
Launch in 14 days
  • Niche research and prototype
  • Design that matches your brand
  • Responsive layout and forms
  • Analytics and CRM integration
  • Basic SEO setup
Popular

Corporate website

from 120,000 ₽
Launch in 21 days
  • Structure for up to 10 pages
  • Design system and USP development
  • Service or product catalog
  • Integrations: CRM, telephony, analytics
  • SEO foundations and structured data

Website + SEO

from 90 000 ₽/mo.
Full-Service
  • A new website or improvements to your current one
  • SEO and Yandex Maps
  • Avito and niche-specific SMM/VK
  • Monthly request reporting
  • Website growth based on a plan

A precise estimate after the brief. The scope of work, timeline, and price are fixed in the contract.

PROJECT DATA

We’ve Solved Similar Challenges

HOSPITALITY BUSINESS
Boutique Forest Hotel
Result
  • →+85% more direct bookings through the website
  • →Dependence on aggregators reduced from 90% to 40%
  • →Pages per session increased 2.4x
AUTO BUSINESS
Auto service network
Result
  • →Search traffic share grew from 3% to 19%
  • →+160% more high-intent visits to the booking page
  • →JSON-LD structured data for the work catalog
MEDICINE
«Zdorovye+» Medical Center
Result
  • →Booking cost reduced from 3000 to 1100 RUB
  • →+230% more bookings from local services
  • →Top 3 in Yandex Maps for the area

Case study figures are approved by clients; details available on request

FAQ

Frequently asked questions

How much does a redesign cost

It depends on scope: landing page updates start at ₽60,000, and corporate website redesigns at ₽120,000. After the audit, we provide a fixed estimate in the contract.

We won’t lose our rankings in Yandex

That’s why the redesign follows a process: we preserve URLs, migrate content, configure redirects, and monitor rankings after launch. This is the key item on our checklist.

Can you update only part of the website

Yes, a common scenario: first the homepage and key services, then the rest. This allocates the budget according to impact.

Our website runs on an old CMS. What should we do

We’ll combine the redesign with a move to WordPress: it’s cheaper than two separate projects and solves the support issue right away.

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